Formise is an idea studio in Gothenburg. We build and own our own products: an observation becomes something that runs, and what holds moves out into a company of its own.
A sketch costs nothing. That is why we make plenty.
memorise.se was built here. So was this site.
Dynamic SEO started like this. Now it is a company.
01Explore
What grates, for whom, and how often? Most of it falls at this stage.
02Define
We turn the observation into a claim that can be wrong. The most dangerous assumption gets tested first.
03Build
Something that runs, not a presentation about what it could be. It is allowed to break.
04Launch
Its own name, its own site, its own way forward. The goal is that it manages without us.
- 01.
memorise.
Marketing measured down to the krona.
A digital marketing agency in Gothenburg. The reports are about leads and pipeline, not clicks and impressions that look good in a deck. The site the agency runs on was built here in the lab.
strategy · data · ads · content · optimisationfocus
- 02.
Dynamic SEO
Changes what Google sees. Not what you build.
A layer that answers at the edge and shapes titles, meta descriptions and structured data before the request reaches the server. No new code, no deploy. The idea was born in the lab and is a company of its own today, currently in private beta.
- inthe site as it stands
- the layerreads and reshapes
- outwhat the crawler sees
We're always building. Here's what we're exploring right now.
status: ExploringLocal Discovery OS
A new way to help people discover and connect with local businesses.
status: ShapingAI-Powered Operations
Rethinking how service companies operate, with AI at the core.
status: EarlyVertical Intelligence
Industry-specific know-how built into the software, for a real edge.
What's the thing that grates?
Write a few lines about what you have seen. This is a conversation, not a quote template, and you do not need a finished question. Half-formed ideas are what we work with.
