An idea studio in Gothenburg. We build our own products, and what holds up becomes its own company. One has already moved out.
A sketch costs nothing. That is why we make many.
memorise.se and Groteket were built here. So was this site.
Dynamic SEO started this way. Now it is its own company.
- 01.
memorise.se
The agency's own site, built to pass the test the agency sells.
Memorise sells technical SEO, performance and measurability, so its own site is the agency's hardest test. Formise built all of memorise.se: pages that load instantly, a structure search engines and AI answers read correctly, and tracking where every important event can be followed.
performance · structure · schema · tracking · accessibilitythe agency's promise
- 02.
Dynamic SEO
Changes what Google sees. Not what you build.
A layer that shapes titles, meta descriptions and structured data before the request reaches the server. No new code, no deploy. It started here and is its own company today.
- inthe site as it stands
- the layerreads and reshapes
- outwhat the crawler sees
- 03.
Groteket
Sow on the right day, where you live.
A sowing window per species and municipality, computed from SMHI's climate normals rather than a general zone map. 65 species, 290 municipalities, built in the lab and running.
place · speciesthe day you can sow
01Explore
What grates, for whom, and how often? Most of it falls at this stage.
02Define
We turn the observation into a claim that can be wrong. The most dangerous assumption gets tested first.
03Build
Something that runs, not a presentation about what it could be. It is allowed to break.
04Launch
Its own name, its own site, its own way forward. The goal is that it manages without us.
What's the thing that grates?
Every build here started as an observation in the middle of other work. If you have made one, write a few lines about it.
