Knowledge
Deep dives into how we build companies: the model, the method and the decisions behind it.
Building in a lab: why ideas need a space of their own
Most ideas die as notes. About the space that lets a few survive, and why the first things the lab builds are the ones we need ourselves.
The spinout model: assets up, risk down
What succeeds in the lab moves out. Why the model is rigged that way, when the step is taken, and what it does to both the lab and the company that leaves.
Siblings, not a group: how the ecosystem fits together
The agency, the lab and the spinout share craft but not an org chart. The roles, the pipeline that ties them together, and what the structure gives those who work with us.