Knowledge
Deep dives into how we build companies: the model, the method and the decisions behind it.
Building in a lab: why ideas need a space of their own
Why most ideas die as notes, what a lab does differently, and why the first things built are the things we need ourselves.
The spinout model: assets up, risk down
Why what succeeds in the lab moves out, when the step is taken, and what the spinout does for both the lab and the companies that leave it.
Siblings, not a group: how the ecosystem fits together
The agency, the lab and the spinout share craft but not an org chart. The roles, the pipeline that ties them together, and why it is built that way.