A limited company in Gothenburg, three outfits that belong together, a builder with a name, and one build that has already left the lab.
Formise AB is a Swedish limited company in Gothenburg, registered in 2020. We build and own our own products: sites, software, sometimes whole companies.
It is a small operation, and that is deliberate. The point isn't to do many things. It's to recognise the observation that deserves to become something, and to have the craft to actually build it.
What a lab means in practice, and why an agency cannot carry that kind of work, is on the Studio page. This page answers something else: how the parts fit together, who does the building, and what has actually left the lab.
Formise doesn't stand alone. It belongs with Memorise, the agency that delivers marketing for real clients, and with Dynamic SEO, which started here and moved out.
Memorise and Formise are siblings, not parent and child. Memorise is the agency: the client network and the delivery. Formise is the lab, where ideas are built and tested without burdening client delivery with half-finished experiments.
They share craft and people, not an org chart. Neither sits above the other, and neither can give the other an order. That is the whole difference from a group structure.
Dynamic SEO is the third sibling, and the youngest. It was tested in the lab, it held, and it moved out.
The pipeline looks the same every time: build in the lab, distribute through Memorise's client network, and let what holds become its own company. The lab stays lean enough to absorb failed experiments, and what succeeds no longer has to carry their risk.
Every build starts as an observation and ends either as something we learned from cheaply, or as a company with its own economics. The road in between looks the same every time, and it is written out step by step on the process page.
The proof that the model works
This isn't an idea on paper. The model has already taken an observation all the way to a company of its own.
A lab without spinouts is a hobby. The question is not whether we can build things, but whether anything we built has made it outside the lab. Dynamic SEO has: an insight about how sites show up in search, shaped, built, and today a company of its own in private beta.
Proof that still lives at home is not proof.
Credibility you cannot look up is just a phrasing. This you can look up.
- Company
- Formise AB
- Company number
- 559236-5026
- Registered
- 2020
- Registered office
- Gothenburg, Sweden
A company that builds, with no visible builders, is just words. The model is carried by real people with a traceable craft. Today that is one person, and the surface is built to hold more without this page being rewritten.
If you're considering working together or a partnership, or you're simply curious about the model, get in touch.
Get in touch