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Ideas

Everything built here sits in one of three stages. Two have gone the whole way: memorise.se, which the agency runs on, and Dynamic SEO, a company of its own today.

  1. Conceptsnone right now
  2. In progress3 of them
  3. Took form2 of them

Observations that have been worked through but not built. They sit here until they either get a build or get dropped, and most get dropped.

No concept is public right now. The ones that are will show up here.

What is being tested right now. The status says where in the process an idea sits, and some of these will stop here. That is part of the model.

  1. Sketched map view with pins, and small icons for person, place and shop.

    Local Discovery OS

    A new way to help people discover and connect with local businesses.

    status: Exploring
  2. Sketched flow where data enters one central box and fans out to lists, conversations and people.

    AI-Powered Operations

    Rethinking how service companies operate, with AI at the core.

    status: Shaping
  3. Sketched dashboard with a ring chart, a curve and bars.

    Vertical Intelligence

    Industry-specific know-how built into the software, for a real edge.

    status: Early

Built, launched and running. Dynamic SEO has also left the lab and continues as its own company.

memorise.

Marketing measured down to the krona.

Sketch of a web page with someone seen from behind, looking out over a lit city, a target diagram at the horizon.
View project

Dynamic SEO

Changes what Google sees. Not what you build.

Sketch of a web page: many signals run in through a layer in the middle of the page and gather on a single target.
View project

Want to know more about any of these?

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